Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Because of this I thought this book would be right up my alley. Oct 28, Dmitry Rasnovsky rated it liked it. To ask other readers questions about Insanely Simpleplease sign up. When “iMac” is proposed, with the note that the initial “i” can be carried on to other products, he hates it. What Would Steve Jobs Do? Good intentions gone bad. He basically makes the same point about 15 times before launching into some interesting stories. You may unsubscribe from these newsletters at any time.

I fully agree with the comparisons of Apple to other companies, based At the very beginning of the book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end.

The Obsession that Drives Apple’s Success. Steve kept things simple. The obsession with Simplicity is what separates Apple from other technology companies. For Segall as the Segall-designed cover tells us is the man who named the iMac. Amazon Music Stream millions of songs. East Dane Designer Men’s Fashion. His examples of how to keep things Simple and avoid Complexity are all drawn from those 10 years. One person found this helpful.


Insanely Simple by Ken Segall | : Books

Excelente libro, uno de mis favoritos. Is this feature helpful? In the end this is not a book about simplicity, it is a book about how much the Like most people who work at the intersection of programming and user experience, I am a big fan of simple. He wanted to get things done — and he often wanted to get them done fast. Got the impression that the author is boasting about what he did. You agree to receive updates, alerts and promotions from CBS and that CBS may share information about you with our marketing partners so that they may contact you by email or otherwise about their products or services.

Jan 16, Kyle Johannes rated it liked it. Steve himself said that simplicity is hard to achieve. Thanks Segaol Steve Jobs, Simplicity was a religion.

Insanely Simple: The Obsession That Drives Apple’s Success

The insanfly with Simplicity is what separates Apple from other technology companies. Why Some Companies Make the Leap Once you grok how nefarious Complexity is, it’s difficult to ever again be complacent.

Isn’t there the trace of healthy dose of obsession of “something” that leads to every break through of human kind? May 04, Peter Labrow rated it really liked it.

Oct 09, Tom Krug rated it really liked it Shelves: Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: My main problem with the book is that this book never really defines, or even seems to have a good understanding of, what the term Simple means. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.


Jobs is also not always right in this book. The biography Apple’s genius really deserves. Positioning complexity as the villain insane,y success, Segall focuses on the importance of simplicity.

Insanely Simple by Ken Segall – review | Books | The Guardian

But if you’ve let the balance run too low, customers are more likely to be really angry or worse, tempted to head for the hills. A book that is white and glassy. His original name for the iMac? Book review A company with Apple’s current level of profitability seems more like the establishment than the counterculture, no matter how many “Think different” adverts praising “the crazy It is waste of time.

I am a big fan of simple and elegant ways of doing things. But mind you, that simplicity has produced and is currently being observed by indanely multi-billion dollar company, nuff said!

In big-company terms, some of the stories are amazing — such as when Steve returned to Apple and decided that it needed a branding campaign. Sold and delivered by Audible, an Amazon company.

You can download Apple Books from the App Store. Aug 05, Tom rated it it was ok. Looking for More Great Ien