Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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POST is the foundation of groundswell thinking. Account Options Sign in. The rest of groundswfll content and core message are still there albeit clumsily delivered, over simplified, and trying too hard to be modern and “cool” – Jui Jitsu, really? I also happen to live at ground zero for all this stuff, so when I spotted the spiraling lime-and-wasabi colored book at work and asked to borrow it, I knew it’d be an investment in timeliness and relevance.

They’re defining you on Wikipedia and ganging up on you on Facebook.

Most companies see it as a threat. We’re experiencing a groundswell, a term that’s used to refer to the social phenomenon which has changed both the way that we interact with each other and the way that we access information.

Groundswell (book) – Wikipedia

Not my favorite audible voice actor either – but on 1. Amazon Inspire Digital Educational Resources. Learn more about Amazon Prime. However, this one kept my interest all the way through. Product details File Size: Jul 02, Jignesh Shah rated it liked it Shelves: For example, they perceptively note near the end of the book that gronudswell would be foolish to force everyone in a company to be part of social media.

While this is a book for businesses groundswelll and the people who do their handiwork marketers and consultantsanyone who’s interested in better understanding the tsunami of social participation that is subsuming our institutions will find lots to absorb in these pages.


The audible is dated – outdated by a few years worth of information. In addition, ina subset of the marketing-focused chapters was published as Marketing In The Groundswell. There was a problem filtering reviews right now. Views Read Edit View history.

Groundswell – Charlene Li

This has had dramatic effects on the way businesses operate. Page 1 of 1 Start over Page 1 of 1. And if you don’t, your company could feasibly become stale in the next five to ten years. Marketers and company innovators.

A monument to the foolish grounddswell we I had at the start of the Internet era. When I first visited Pajiba, it was about a year old, and there were maybe fifty regular commenters and two regular features. Overall, what I enjoyed most and found the most helpful about this book was the straightforward way in which it laid out all of the facts and provided the tools for creating my own effective social strategy.

Selected pages Title Page. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. Determine a goal for the blog.

Overall, I found the book generally repetitive. In addition, people engage more or less with social media, and their involvement will range from completely inactive to active creators, with several levels of involvement in between. Despite my version being published inI feel most of the authors’ predictions for “several years down the road” have already come true by summer Expert analysis of the newest internet tools and how grojndswell exploit them Do you visit a social networking site at least once a month, like “one in four online American adults”?

These are all elements of a social phenomenon – the groundswell – that has created a permanent shift in the way the world works.

Social technographics segment users into seven categories like creators, critics, spectators, etc. There’s a problem loading this menu right now.


Groundswell: Winning in a World Transformed by Social Technologies

Come to think of it, Pajiba has done an excellent job of cultivating groundswell. Here, the authors interpret social media charlehe the groundswell, “a spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need — information, support, ideas, products, and bargaining power — from l other.

Learn more about Amazon Giveaway. While the parts that go into detail and explain the workings of specific platforms like twitter, blogs, wikis might be a little slow for those who already use them regularly, everyone, no matter how social media savvy they are, can find great value in the real life case studies.


Set up a giveaway. HBR says this about it: Pages with login required references or sources Articles with a promotional tone from December All articles with a promotional tone Pages to import images to Wikidata.

What I like best about Groundswellis how authors Charlene Li and Josh Bernoff built out stories of real people facing the challenges of adopting groundswell in different ways, and each ending with actionable results you could act upon right now– despite the fact that all the case studies are about established brands in the US. Retrieved March 26, Kindle Cloud Reader Read instantly in your browser.

It has many bare bone basic concepts about social media sites and feels like a “how to” guide for corporate head-honchos. Companies should understand what their customers do online and cater to that.