The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.
|Published (Last):||5 October 2005|
|PDF File Size:||1.89 Mb|
|ePub File Size:||8.55 Mb|
|Price:||Free* [*Free Regsitration Required]|
I read this book because in my job, I deal with customer loyalty. CookeKevin Morgan No preview available – Repeat purchase loyalty is the goal, so make that the measuring standard. Just a moment while we sign you in to your Goodreads account. Jmalowney rated it it was amazing Jan 12, How do we create loyal customers? Paperbackpages.
How do we create loyal customers? I skimmed this because much of the content wasn’t relevant to my business. He describes the key business philosophies that underlie the remarkable results of ferderick loyalty leaders.
This book provides some basics on metrics and taking action–but don’t treat it as a bible!! Faten Fouad rated it really liked it Dec 29, Because of this connection, Reichheld argues, there is enormous potential for improving a company’s performance by increasing customer, investor, and employee loyalty.
This was a great little short and to the point guide on learning how to build a long lasting business Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. What can we do to earn their loyalty? The best, most profitable employers are those that inspire loyalty among three constituencies: This book shows why companies that ignore these skyrocketing defections face a dismal Commitment in the Workplace: Reichheld No preview available – Goodreads helps you keep track of books you want to read.
And since value is the ratio of quality to price, price is always a factor in a deflection. Allen Limited preview – Dion Persson rated it really liked it Dec 30, Hoangviet rated it it was amazing Jan 22, The book talked about how to attract the right customers and how to keep them. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy.
The Loyalty Effect (book) – Wikipedia
Reichheld shows why companies that ignore customer defections face a future of low growth, weak profits, and shortened life expectancy. My library Help Advanced Book Search. Other editions – View all The Loyalty Effect: Blaine rated it really liked it Jun 24, Theory, Research, and Application John P. ReichheldThomas Teal No preview lyoalty – I read this book because in my job, I deal with customer loyalty.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Ransala rated it it was amazing Dec 26, It I read this book because in my job, I deal with customer loyalty. This book turns that illogic on its ears.
It’s not only about increasing the loyalty of customers; much of the book is about increasing the loyalty of employees and partners vendors, investors, etc. CookeKevin Morgan No preview available – Lists with This Book. But so is quality. No trivia or quizzes yet. Matthew Lubecki rated it really liked it Feb 08, ReichheldFrederick F. Also gives some examples of companies who have done it.
Alex rated it really liked it Nov 11, Morgan rated it liked it Sep 03, It is pretty impressive. One nugget that comes to life in the reading of this book is the idea that companies should target their customers with as much care as they choose their employees.
His effcet conclusions show how even a small improvement in customer retention can double profits for your company. What can we do to earn their loalty But how do you achieve it?