What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

Author: Mikabei Fenrikus
Country: Ethiopia
Language: English (Spanish)
Genre: Health and Food
Published (Last): 3 July 2010
Pages: 109
PDF File Size: 13.38 Mb
ePub File Size: 5.15 Mb
ISBN: 293-5-74250-359-1
Downloads: 56791
Price: Free* [*Free Regsitration Required]
Uploader: Tebar

You’ll be amazed at the power contained in these pages. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:. I will say this – I would read this book again for the entertainment value alone. Share your thoughts with other customers. Wield your new-found powers of fascination wisely. Feb 20, Nick rated it it was amazing. In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?

Builds loyalty with stability and predictability, by becoming familiar, authenticity, repetition.

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

The trigger names, themselves, are fascinating: It’s like one of those motivational speakers asking you to transform your lives by taking 7 simple steps every day! Each of us ajd fascinated by some one, some thing, or some place. Write A Comment Cancel Reply. At this very moment in my life helping a friend launch her online business, sup Fantastic!


Books | How to Fascinate

The author is a marketer after all ; The is a great read for marketers or anyone who wants to launch a viral campaign. The middle part that goes into depth about the 7 triggers was full of definitions, semantics and a lot of fluff so I didn’t read it all. I like trying trendy restaurants. To see what your friends thought of this book, please sign up.

Jan 21, Rrrrrron rated it did not like it Shelves: What I got was the first book that I ever suspected fasscinate selling product placements. I would think that symmetry of the face and body was a gradient rather binary i.

As such, the word “fascination” becomes practically meaningless by the end of the book. Even with all of the planning that goes into marketing and advertising campaigns things can go askew. Build fascination from the inside out — beginning with colleagues and management. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around jour.

Prestige—set new standard, limit availability, earn it. I tried to learn how to play golf because I thought it would help me in my business career.

More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire.


I only buy Coach brand purses. If you want to learn about exclusive live events with Sally, just enter your info in the form below. And people want to be fascinated; a national research initiative, The Kelton Fascination Study, found that the need to be fascinated is only trumped by our need for relationships and trust.

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology.

As I continue moving into marketing — as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you — I’ll keep the seven fascination triggers in mind.

You fascinate the world with your presence. AmazonGlobal Ship Orders Internationally.

Shopbop Designer Fashion Brands. Your time is likely better spent on other business books. Loved this book, gave a clear set of plans and ideas for all marketing needs.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

How to Make Your Brand Impossible to Resist Why are some brands and people more captivating and memorable than others? I wish I had my 14 bucks back. This promotion has ended.