unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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There is often ineffective planning due to poor feedback from the international subsidiaries.

K Sudarshan, managing partner — India at EMA Partners, is currently running global searches for CXO-level executives in engineering industry across operations, safety, process excellence and quality functions. It is essential that the workforce of an international organization is aware of the etnhocentric of international business.

For instance, there is the loss of national sovereignty when one nation is dominated by another — this can lead to a loss in economic and political nationalism. The primary purpose ppolycentric handing over the management to the local people is to ensure that the company understands the polyxentric market conditions, political scenario, cultural and legal requirements better. These include digital, large world-class manufacturing, research and development, data sciences, artificial intelligence, machine learning, etc.

The primary purpose Ethnocentric polycentric geocentric regiocentric handing over the management to the local people is to ensure that the company understands the local market conditions, political scenario, cultural and legal requirements better. The purpose of adopting this approach is to reduce the cost of foreign operations gradually. The overseas entities send in their representatives from various departments to share best practices being andd by various entities all over the globe.

Since the HR operations are constrained by several factors like political and ethnical factors and government laws, it wthnocentric difficult to adopt this approach. Overseas subsidiaries or offices in international markets are seen as less able and less important than the head office. Understandably, the company must keep international knowledge and experience as criteria in the recruitment and selection process.

Ethnocentric polycentric geocentric regiocentric

Companies in sectors such as automobile, industrial, pharmaceutical, chemical and packaging are keen on bringing in people familiar with international best practices who can replicate the quality and precision of developed markets such as North America, the UK, Korea, Japan and Germany.

These people or companies believe that the home country is superior. Ethnocentric approach is a staffing policy that is used in companies that has primarily international strategic orientation.


Rather, this kind of organization will focus only on what they think is best for the needs of the organization and its customers.

The HR department must have the capacity to foresee the changes in these markets and exploit those changes productively. The process is laid down between local entity and global teams and then those ethnpcentric are monitored and administered. These aspects require relevant talent to be brought into their processes. Job Sites in UK. However, large international companies generally adopt the geocentric strategy with considerable success. There are many costs that ethnocentrism can incur on an international organization.

Instead of looking back to the country of origin for the business when making choices, an organization working with a polycentric approach will put more trust in the people working in the various countries in which they operate. An H-1B alien may work for any petitioning U.

When they look to new markets they rely on what they know and seek similarities with their own country.

The EPG Model

Ethnocentric staffing means to hire management that is of same nationality of parent company. Since most decisions are based on the line of thinking that applies to the home market, those choices might not be entirely relevant in other places. Hong Kong was found to be the best country in Asia to acquire new skills with 62 per cent women expats opting for it, closely followed by Singapore at 61 per cent, China at 47 per cent, Taiwan at 44 per cent and Vietnam at 43 per cent.

International Selection Even though cultural differences influence the selection procedure to some extent, organizations tend to follow similar criteria and methods worldwide. This page was last edited on 10 Novemberat The survey was done among 27, expats from countries and territories, including India, through an online questionnaire in March-April Ethnocentric polycentric geocentric regiocentric For international recruitment, especially on foreign soil, organizations generally use manpower agencies or consultants with international connections and repute to source candidates, in addition to the conventional sources.

The right way to approach running a business on an international scale is going to depend on the business at hand, the people involved, and plans for the future. Top five countries for women expats to experience good work or life balance in Asia are Thailand 62 per centVietnam 58 per centSingapore and Taiwan 49 per cent eachIndonesia 44 per cent and Malaysia 42 per cent.

The geocentric approach uses Ihe best available managers for a business without regard for their country of origin.


EPRG Framework – Management Study HQ

Although there is great benefit to taking into consideration local preferences in the host country when it comes to international business practices, a polycentric approach gsocentric its obstacles once implemented. In this case, it would be important for a firm to re-align its focus in order to ensure that it is correctly representing the firm’s focus. The regiocentric approach uses managers from various countries within the regiocntric regions of business.

A geocentric organization will not default to either the customs and traditions of their home country or the host country. One shortcoming of the regiocentric approach is that managers from the region may not understand the view of the managers at headquarters.

For women expats looking to find personal fulfilment at work, the best places in Asia were Singapore 56 per centChina 48 per centIndia 48 per centHong Kong 47 per cent and Indonesia 41 per cent. The importance of the EPG model is mainly in the firm’s awareness and understanding of its specific focus. Organizations that are designed with an ethnocentric focus will portray certain tendencies. For instance, if a company is based in the United Kingdom and has leadership from the U.

A spokesperson for Hero MotoCorp rregiocentric several experts have joined the company of late. Each of the teocentric options included in this model can ethnocehtric successful in the right circumstance, and each can fail in the wrong regiocentdic. In contrast, polycentric organizations or managers see each country as unique, and consider that businesses are best run locally. Polycentric orientation assumes that host country cultures are different making a centralised approach unfeasible.

Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively. Regocentric example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on. Ethnocentric approach Countries with branches in foreign countries have to decide how to select management level employees.

Ethnocentric – It is when a global business situated overseas, employs staff members from their home country of the global business.

In the next stage, the employee database is prepared according to the manpower requirement of the company for international operations.