REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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Only a few firms, such as Triumph, increased their level of vertical integration. Relative to the other major motorcycle producers, Harley had a more modest global presence. Triumph In Triumph produced approximately 30, motorcycles. The motorcycle was the center of this system.

From Motorcycle Mechanic to MBA

Schumpeterian Dynamics and Organizational Capabilities. Italian, vi fast, and, of course, red.

You can prototype with anything. Levinthal, and William Ocasio. Each customer type differed by age, income, education and gender.

Moto, a company that was already producing a line of accessories for Ducati. BMW entered the U. Harvard Business Review 86, no.

After introducing 11 new models init introduced four new models in and made significant changes to key models in its Vulcan? More recently, advances in materials science led companies to introduce composites, carbonium, titanium and magnesium to make their bikes lighter and more reliable. Motorcycle firms also gained media coverage by participating in racing events. Despite its relatively low volumes, in Ducati was considered one of the ducwti efficient manufacturers in the industry also thanks to the standardization of its products.


The Power of Analogy. Josh began racing in his native Louisiana and turned pro, appearing at famous tracks like Daytona Speedway.

Franco, Malerba, and G. Live life at the intersection 7: Second round at ASQ. Women had become an attractive new customer base for motorcycle manufacturers, and were particularly important to some manufacturers like Harley and Ducati.

metacool: Ducati at the

Evidence from Digital Imaging. For me, the best part of running this class is the support I get from the folks at Ducati North America and some local owner’s clubs. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School.

Most new ideas aren’t 9: Despite the level of interest this operation generated, e-business was not the key priority for Ducati. The starting point for the discussion is a Harvard Business School case by Giovanni Gavetti which asks the question “to cruise, or not to cruise? Cognition, Hierarchy and Capabilities.

Instead of managing, try cultivating But you should understand one thing. The first phase consisted of taking control of distribution and marketing in strategic markets by establishing totally owned sales and marketing subsidiaries.

The R, another limited edition ofsold at the worldwide price of Euro 26, Hyper-Sport These high-tech motorcycles were closely derived from the motorcycles competing in the World Superbike Championship, and were fitted with a performing 4-valve engine. It offered bikes for road riding, motorcross, and everything in between. Mo Cheeks and a fundamental question of leadership Innovation Lessons from Garage Majal From Obama to Pink to Oprah Shinya Kimura and the primacy of doing A tribute to friends and friendship Strategy that makes your hands bleed Quality in a switch Travis Pastrana and the future of the world economy.


In the last few udcati, revenues from sponsors and the sale of race engines and bikes greatly increased. The Desmo system could still be found in on every motorcycle produced, representing the soul of all Ducatis: Particularly in the United States, Harley was a social and cultural phenomenon, representing the history of motorcycling — Harley was founded in — and symbolizing a set of values — freedom and rebelliousness above all — that were key attributes of the American biker culture.

With its capabilities in four-stroke technology, Honda also led the motorcycle industry in producing motorcycles and scooters utilizing low emission, fuel-efficient four-stroke engine designs.