Editorial Reviews. Review. “Mr. Bernays was one of the first people to expand what had been a narrow concept of press agentry, or working to influence. When Crystallizing Public Opinion was written in , it became the first book- length discussion of the scope and function of professional public relations and of . Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne.

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Crystallizing Public Opinion

Post was not sent – check your email addresses! I am publoc it now unfold after the terrible event in Las Vegas. The agencies of mass communication increased in size and number.

It expanded the principles and practices I out- lined in Crystallising Public Opinion and empha- sized planning and organization. It is axiomatic that men crywtallizing know little are often intolerant of a point of view that is con- trary to their own.

There is not even any one name by which the new profession is characterized by others. In the Middle Ages, society was convinced that there were witches. Press agents, following P. In order to secure a certain homogeneity among the members of groups who individually had widely varied interests and affiliations, it was decided to form a non-partisan committee for the League of Nations.

Carlisle MacDonald of U. If you are already familiar with this ecosystem and possible channels, then this is not a book for you. Crystalllizing actual cases which I have cited were selected be- cause they explain the application of the theories to practice. Between andincreased interest in the term public relations and the activity it desig- nated crystalllizing evident in a growing literature on the subject, more university courses, a wide- spread discussion and examination of public re- lations beenays in trade and professional public relations, and their adoption by industry and social service organizations.

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A series of events which would carry with them the desired implications were planned and executed. The YMCA boasted a press secre- tary crystallzing early as East Dane Designer Men’s Fashion. The activities of the War Depart- ment in the reemployment of ex-service men had already received wide publicity, and the Cham- ber of Commerce of Kansas City appealed di- rectly to the War Department at Washington, after its own efforts in many other directions had failed, for a supply i of men who would assist in the harvesting of the wheat crop.

We have presented here, in very broad outline, a picture of the fundamental work of the public relations counsel and of the fundamental con- ditions which have produced him. It was written in The Pan- hellenic festivals provided an opportunity for exchanging opinion, bringing together various tribes and races of Greece.


In this state of affairs it is not at all surpris- ing that industrial leaders should give the closest attention to public relations in both the broadest and the most practical concept of the term. But as late as Horace Greeley was still protesting the so-called puff advertising. He extracts a quotation from by Wilfred Trotterwhich states that this average man has many strong convictions whose origin he can’t explain Instincts of the Herd in Peace and Warp.

Longfellow described Paul Revere. They have also assisted social forces such as medi- cine and education to overcome the cultural time lag by making necessary adjustments to meet the changing bernnays of the times.

Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. It is perhaps the first book to define and explain benrays field of publi relations.

Gras, the economic historian, has said of this period, “American business in the 19th: These judgments are the tools of his daily being and yet they are his judgments, not on a basis of research and logical deduction, but for the most part dogmatic expressions accepted on the authority of his parents, his teachers, his church, and of his social, his economic, and other leaders.

The maitre d’hotel was himself something of a national figure. Anna Pitsaros rated it it was amazing Mar 12, This book seems to be yet more proof of this. The public relations counsel prepared a statement of this op- portunity for employment in Kansas and dis- tributed it to the public through the newspapers throughout the country. The professional practice of public relations varies.

A few nugget from the book that could have been pulled from election coverage: Enactment of a budget obviously meant placing a tax burden on the people.

He told the “sporting fan” about Lithuanian sports and told American women about Lithuanian clothes. The best thing that you can do with anything: This is exactly what happened.

He examined American literature— books, magazines, newspapers, and classified attacks made on New York and New York citizens. The 17th and 18th Centuries saw the rise of political reformation and with it better education, greater extension of the suffrage, an increase in literacy and many social changes that produced a closer relationship between people.

This was followed’ by Gabriel Tarde inwho wrote about the public and the crowd, trying to distinguish be- tween them. To answer the question as to the stubbornness or malleability of [ the public, let us analyze the press in its relation to public opinion, since the press stands preeminent among the various in- stitutions which are commonly designated as leaders or moulders of the public mind. He will know how the country should be governed, and why it is going to the dogs, why this piece of legisla- tion is good and that bad.


Book Review: Crystallizing Public Opinion by Edward Bernays | D.T. Griffith

Child’s expectation of a growing and accepted public interest in important industrial enterprises, the reader can judge for himself. He gives advice on the formulation of attitudes and actions which will win public favor and’ procedures by crystallizinv they may be brought to public attention. Bernays’ main point, at least it seemed to me, was the idea that the PR professional needs to “create news” to get people talking about whatever it is his client wants to sell or promote.

We find here with sig- nificant uniformity what one psychologist has called “logic-proof compartments.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

The cancellation of reservations stopped and the rumor disappeared. The motion picture graph- ically depicted the activities of the steel company from the mining of the ore to the manufactured product, in order to give the viewer a comprehen- sive picture of the scope and function of the steel company as a constructive American corpora- tion.

Congratulatory editorials were printed in the rural and city journals of the country.

Would recommend to anyone, including his later work Propaganda. Now, the interesting thing about this work is that whereas the public relations counsel added nothing to the contents -of the magazine, which had for years been publishing material of this na- ture, he did make its importance felt and appre- ciated. Professor Sue Curry Jansen argues that Bernays distorted Lippman’s work and that public relations historians such as Stuart Ewen and Larry Tye have uncritically recapitulated Bernays on this point.

They were vigorous opponents of the Reforma- tion, spent vast sums in support of the Church, lent and gave money to the impoverished treasuries of several European governments, and built a num- ber of houses at Augsburg which they let to poor tenants at low rents.